TV

Build your audience by identifying and acquiring likeminded viewers from within the social circles of your existing viewers’ relationships.

Network-King

Get 25% Off First Campaign

YES TV

The objective of the program was to leverage Owned media properties on the web and social to generate awareness of a new movie series called “Feel Good Movies”. The program was the first in an ongoing program to leverage TV, Paid and Owned media strategies to develop an audience database.

Scroll below to review campaign metrics
      • Clicks/visits: 28,680
      • Consumers capture rate from clicks/visits: 41%
      • Entrants opted-in in 30 day program: 6,901
      • Viewers who shared: 1,518
      • Opt-ins from sharing: 78%
      • Actual first person sharing referral: 771,446
      • Influencers captured: 345
      • Influencer retained sharing reach: 181,470
      • Average cost of opt-in: $0.69

TV

The Insider

Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention.

Scroll below to review campaign metrics
      • Clicks/visits: 10,326
      • Consumers capture rate from clicks/visits: 32%
      • Entrants opted-in in 3 day program: 3,357
      • Increase in clients email database: 58%
      • Viewers who shared: 625
      • Actual first person sharing referral: 317,704
      • Influencers captured: 235
      • Influencer retained sharing reach: 123,610
      • Average cost of opt-in: $0.67

TV

Entertainment Tonight

The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build a social contact viewer base and incentive momentum towards tuning into the targeted show.

Scroll below to review campaign metrics
      • Clicks/visits: 124,408
      • Consumers capture rate from clicks/visits: 24%
      • Entrants opted-in in 22 day program: 29,857
      • Viewers who shared: 12,238
      • Actual first person sharing referral: 6,216,794
      • Influencers captured: 1,492
      • Influencer retained sharing reach: 784,792
      • Average cost of opt-in: $0.63

TV

Schedule Meeting

Access Case Studies