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Build your fan base with simple incentives like game tickets or swag.  Drive attendance by promoting each game and amplifying the promotion to reach exponentially more prospective fans.  When your team players and team fans share – the RYPL effect can be prolific!

Build Your Team Audience

Get 25% Off First Campaign

Caddie Network #2

Primary call to action, enter to win the chance to be Ted Scott’s (The Cajun Caddie) and The Caddie Network’s (TCN) guest at the Zurich Classic of New Orleans for a behind-the-scenes look at being a professional tour caddie. Ted, a two-time major-winning caddie, and other TCN caddies, hosted the winner and a guest to give a front-row seat to what life is like as a professional tour caddie.  Sharing call to action, share for your chance to win a private one-on-one virtual lesson from Ted and his Tour Caddie Coach System, as well as Caddie Network merchandise.

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CONVERSION FUNNEL:

    • Campaign Visits: 7,653
    • Campaign Entries: 2,035 (26.59% conversion of visits to entry)
    • Campaign Opt-ins: 1,602 (78.72% conversion of entries to opt-in)

FAN SHARING STATS:

    • 566 shares on multiple platforms
    • Facebook Shares: 138
    • Twitter Shares: 192
    • Instagram Shares: 194
    • Pinterest Shares: 21
    • Share Link: 21

FAN SHARE CONVERSION:

    • 572 visits came from fan sharing 7% of total traffic
    • 572 visits created 23 new contacts

FAN INFLUENCER STATS:

    • 105 influencers brought in at least 1 visitor
    • Top influencer brought in – 24 visits

PROGRAM AVERAGE DEMO:

    • 12.79% Female
    • 87.21% Male

PROGRAM AVERAGE AGE:

    • 25-34 – 12.96%
    • 35-44 – 9.03%
    • 45-54 – 21.53%
    • 55-64 – 29.86%
    • 65+ – 26.62%

TRAFFIC MEDIUM:

    • Desktop – 10.45%
    • Mobile – 84.53%
    • Tablet – 5.02%

SpORTS

BC Lions #1 -
OPERATION ORANGE

Primary call to action, enter to win two “operation orange tickets”.  Operation Orange tickets include: flying on the private Lions charter and enjoying a pre-game meal with the team, meeting and chatting with players and coaches, and two VIP tickets to the Lions vs. Stampeders game in Calgary.  Sharing call to action, share for more ballots to win

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CONVERSION FUNNEL:

      • Campaign Visits: 18,084
      • Campaign Entries: 1,679 (9.28% conversion of visits to entry)
      • Campaign Opt-ins: 1,374 (81.83% conversion of entries to opt-in)

FAN SHARING STATS:

      • 540 fans shared on multiple platforms
      • Facebook Shares: 430
      • Twitter Shares: 246
      • LinkedIn Shares: 12
      • Share Link: 47

FAN SHARE CONVERSION:

      • 12,194 visits came from fan sharing 67% of total traffic
      • 12,194 visits created 302 new contacts

FAN INFLUENCER STATS:

      • 868 influencers brought in at least 1 visitor
      • Top influencer brought in – 343 visits

PROGRAM AVERAGE DEMO:

      • 48.29% Female
      • 51.71% Male

PROGRAM AVERAGE AGE:

      • 18-24 – 4%
      • 25-34 – 24.14%
      • 35-44 – 24.83%
      • 45-54 – 24.44%
      • 55-64 – 14.53%
      • 65+ – 8.07%

TRAFFIC MEDIUM:

      • Desktop – 17.92%
      • Mobile – 72.52%
      • Tablet – 9.57%

SpORTS

BC Hockey UGC

Primary call to action, post your #SeasonStory & a picture of your team to win a team BP Pizza Party.  Enter your photo and provide a ‘team story’, with the team with the most votes winning a $350 Boston Pizza Team Party and BC Hockey swag for their entire team. Runner up prizes included $50 BP gift cards and additional BC Hockey swag.  Sharing call to action, share your entry to increase your amount of votes.

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CONVERSION FUNNEL:

      • Campaign Visits To Vote: 31,565
      • Campaign Entries: 158

FAN SHARING STATS:

      • 113 shares on multiple platforms
      • Facebook Shares: 75
      • Twitter Shares: 23
      • Google+ Shares: 10
      • Share Link: 5

FAN SHARE CONVERSION:

      • 709 visits came from fan sharing 2% of total traffic
      • 709 visits created 84 new contacts

FAN INFLUENCER STATS:

      • Top entry brought in 5,423 votes
      • Total votes in contest: 13,694

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Caddie Network #1

Primary call to action, enter to win 1 of 25 Caddie Network ¼ Zip Pull Overs.  Sharing call to action, share for your chance to win a private screening of the full length feature film “Loopers: The Caddie’s Long Walk”, hosted by a Tour Professional Caddie.

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CONVERSION FUNNEL:

    • Campaign Visits: 9,426
    • Campaign Entries: 1,215 (12.89% conversion of visits to entry)
    • Campaign Opt-ins: 985 (81.06% conversion of entries to opt-in)

FAN SHARING STATS:

    • 327 shares on multiple platforms
    • Facebook Shares: 153
    • Twitter Shares: 73
    • Instagram Shares: 54
    • Pinterest Shares: 18
    • Share Link: 29

FAN SHARE CONVERSION:

    • 3,359 visits came from fan sharing 36% of total traffic
    • 3,359 visits created 23 new contacts

FAN INFLUENCER STATS:

    • 113 influencers brought in at least 1 visitor
    • Top influencer brought in – 710 visits

PROGRAM AVERAGE DEMO:

    • 28.26% Female
    • 71.74% Male

PROGRAM AVERAGE AGE:

    • 35-44 – 14.81%
    • 45-54 – 23.46%
    • 55-64 – 34.57%
    • 65+ – 27.16%

TRAFFIC MEDIUM:

    • Desktop – 35.36%
    • Mobile – 58.13%
    • Tablet – 6.51%

SpORTS

BC Lions #2 - SAILGATE

Primary call to action, enter to win two “Sailgate” pregame ticket.  Sailgate tickets include: access to the pre-game party aboard the Queen of diamonds,  including an awesome DJ, great food and Budweiser beverages. Also included are two tickets to the BC Lions vs. Saskatchewan Roughriders game at BC Place.  Sharing call to action, share for more ballots to win

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CONVERSION FUNNEL:

    • Campaign Visits: 8,722
    • Campaign Entries: 843 (9.67% conversion of visits to entry)
    • Campaign Opt-ins: 651 (77.22% conversion of entries to opt-in)

FAN SHARING STATS:

    • 268 fans shared on multiple platforms
    • Facebook Shares: 235
    • Twitter Shares: 100
    • LinkedIn Shares: 15
    • Share Link: 56

FAN SHARE CONVERSION:

    • 5,518 visits came from fan sharing 63% of total traffic
    • 5,518 visits created 109 new contacts

FAN INFLUENCER STATS:

    • 200 influencers brought in at least 1 visitor
    • Top influencer brought in – 184 visits

PROGRAM AVERAGE DEMO:

    • 42.32% Female
    • 57.68% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 4.57%
    • 25-34 – 29.57%
    • 35-44 – 25.27%
    • 45-54 – 27.69%
    • 55-64 – 8.60%
    • 65+ – 4.30%

TRAFFIC MEDIUM:

    • Desktop – 19.46%
    • Mobile – 73.68%
    • Tablet – 6.86%

SpORTS

Canucks

Primary call to action, enter to win a signed Bo Horvat jersey.  Sharing call to action, share for your chance to win the secondary prize – two tickets to the Sedin brothers’ last home game of their career.

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CONVERSION FUNNEL:

    • Campaign Visits: 31,500
    • Campaign Entries: 2,292 7.28% conversion of visits to entry)
    • Campaign Opt-ins: 1,273 (55.54% conversion of entries to opt-in)

FAN SHARING STATS:

    • 901 fans shared on multiple platforms
    • Facebook Shares: 665
    • Twitter Shares: 345
    • LinkedIn Shares: 41
    • Email Shares: 124
    • Share Link: 22

FAN SHARE CONVERSION:

    • 21,542 visits came from fan sharing 68% of total traffic
    • 21,542 visits created
    • 1,234 new contacts

FAN INFLUENCER STATS:

    • 619 influencers brought in at least 1 visitor
    • Top influencer brought in – 518 visits

SpORTS

Wickfest - UGC

Primary call to action, post your story & a picture of your team to win 1 of 6 WickFest registration spots.  Enter your photo and provide a ‘team story’, the six teams with the most votes at the end of the contest won. Entrants and their networks could vote once a day, each day for the duration of the contest.  Sharing call to action, share your entry to increase your amount of votes

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CONVERSION FUNNEL:

    • Campaign Visits To Vote: 172,591
    • Campaign Entries: 375

FAN SHARING STATS:

    • 330 shares on multiple platforms
    • Facebook Shares: 111
    • Twitter Shares: 93
    • Instagram Shares: 21
    • Pinterest Shares: 34
    • Share Link: 71

FAN SHARE CONVERSION:

    • 29,179 visits came from fan sharing 17% of total traffic
    • 29,179 visits created 72 new contacts

FAN INFLUENCER STATS:

    • Top entry brought in 31,834 votes
    • Total votes in contest: 107,639

PROGRAM AVERAGE DEMO:

    • 69.51% Female
    • 30.49% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 6.37%
    • 25-34 – 17.52%
    • 35-44 – 25.64%
    • 45-54 – 24.12%
    • 55-64 – 16.40%
    • 65+ – 9.95%

TRAFFIC MEDIUM:

    • Desktop – 5.72%
    • Mobile – 64.97%
    • Tablet – 29.32%

SpORTS